About Us

How do we stay small and sell big? It's simple: years of experience. Our mission is to offer you the latest in powersports products at the best prices, along with unparalleled service. We pledge to use our best efforts to make your experience both beneficial and enjoyable. Once you give us a try, we're sure you’ll be back for more!

HODAG HONDA, located in the heart of the north woods of Wisconsin,  opened for business in May 2004 by Jeff Plouff a life long resident of the Rhinelander area. Jeff has 45+ years of experience in the power sports industry in the Rhinelander market working predominantly with all the Honda dealerships since 1975. After only 1 year of operation, HODAG HONDA outgrew it's original building and moved to the current location on the new Highway 17 bypass (Chippewa Dr.). The new facility has allowed us to expand our inventory which gives you, our customers more selection. 

HODAG HONDA is proud of our service department which specializes in Honda products including motorcycles, ATV's, motor scooters, SXS's, personal watercraft, and outdoor power equipment.

HODAG HONDA is also home to the NORTHWOODS RED RIDERS our local chapter of the Honda Riders Club of America. Started in June 2005 the club has had numerous rides through the beauty that is northern Wisconsin and the UP of Michigan.

HODAG HONDA is a Ride Red Central dealer.